aided brand awareness

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• aided brand awareness — One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful… …   Big dictionary of business and management

• Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

• aided awareness — noun In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt. Since respondents were asked specifically if they saw any of the companys ads in the aided awareness question, that score… …   Wiktionary

• ad tracking research — Marketing research that takes periodic measurements of the impact of an advertising campaign. While the goal of most advertising is to increase sales (and activity), there are many factors that can affect sales. Moreover, some advertisers judge… …   Big dictionary of business and management

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